Privacy Policy

Welcome to fukunshoes. We value the privacy of every visitor and understand that protecting personal information is just as important as the products themselves when shopping online. This Privacy Policy explains what information we may collect when you visit our website, browse products, place orders, or communicate with us, how we use that information, and the measures we take to manage and protect your personal data.

fukunshoes is a brand owned by Xiaogan Deshengfa Pharmaceutical Technology Co., Ltd., which is responsible for operating and managing the relevant website business. Through our official website, www.fukunshoes.com, we present and offer information about footwear and related shopping services, while handling personal information in accordance with applicable data protection laws and regulations.

We believe a privacy policy should not read like an instruction manual that requires a cup of coffee and three hours of concentration. Therefore, we aim to explain our practices in clear and straightforward language so that you can better understand how your information is handled and use our website with greater confidence.

Please read this Privacy Policy carefully before using our website. By continuing to access or use the website, you should ensure that you understand the applicable rules governing the processing of your personal information. Where consent is required for a particular processing activity, we will request it as appropriate and in accordance with applicable law.

1. What Personal Information May We Collect?
   To operate our website, process orders, and provide necessary shopping services, we may collect different types of information depending on how you interact with us. We do not automatically collect information simply because it may be available. The information collected will depend on the features you use, the information you voluntarily provide, and applicable legal requirements.

1.1 Information You Provide Directly
When you browse our website, complete an order, submit delivery information, or contact us by email, you may voluntarily provide the following information:

Identity and contact information: Such as your name, email address, telephone number, and other information you provide through relevant forms.

Order information: Such as order numbers, purchased products, sizes, quantities, order amounts, purchase dates, order status, and related transaction records.

Delivery information: Such as the recipient's name, shipping address, postal code, city, country or region, and other information necessary to complete delivery.

Communication records: Such as questions, explanations, attachments, and correspondence you send to us by email regarding orders or related matters.

Other voluntarily submitted information: If you provide photographs, documents, or other information to explain a product issue or resolve an order-related matter, we may use those materials to the extent necessary to handle your request.

For example, when you purchase a pair of boots or loafers, we need sufficient information to confirm your order, arrange delivery, and assist with order-related issues when necessary. We aim to limit information collection to what is reasonably necessary for these purposes.

1.2 Order and Transaction Information
When you shop on www.fukunshoes.com, we may record transaction-related information, including order contents, order amounts, payment status, refund status, and other records required to process transactions.

The specific handling of payment information depends on the payment process actually used on our website and the relevant payment service providers. We may receive information needed to confirm payment results or verify transaction status, but we will not collect payment information unrelated to order processing without necessity or an appropriate legal basis.

If payments are processed by third-party payment service providers, those providers may handle relevant information in accordance with their own privacy policies and applicable laws.

1.3 Automatically Collected Device and Usage Information
When you visit our website, our systems or related technical service providers may automatically collect certain technical information to support website functionality, identify technical problems, and understand how the website is accessed. This information may include:

IP addresses or other network connection information;

Browser type, version, and language settings;

Device type, operating system, and display-related information;

Pages visited, time spent on pages, and navigation activity;

Access timestamps, request records, and website operation logs;

Website errors, loading performance, and other technical diagnostic information.

This information helps us understand whether the website is functioning properly and whether users encounter page-loading failures, checkout problems, or other technical issues.

Where permitted by applicable law, we may use aggregated or de-identified usage data to analyze website performance. Information that can directly or indirectly identify an individual will be protected according to its nature and applicable legal requirements.

1.4 Cookies and Similar Technologies
We may use cookies, pixel tags, local storage, or similar technologies to support website functionality. The specific technologies used depend on the features enabled on our website and the configuration of third-party services.

These technologies may be used to:

Remember information necessary for the shopping process;

Maintain the functionality of shopping carts and checkout procedures;

Record necessary website security and operational information;

Understand page visits and feature usage;

Conduct statistical analysis or other permitted activities where appropriate authorization or another lawful basis exists.

Essential cookies may be necessary for the website to provide basic shopping functions. For non-essential cookies or other tracking technologies that require consent, we will provide appropriate notices and consent or management mechanisms in accordance with applicable law.

You can also manage or delete cookies through your browser settings. However, disabling certain essential technologies may prevent features such as the shopping cart, checkout, or other website functions from working properly.

2. How Do We Use the Information We Collect?
   We use personal information only when we have an appropriate legal basis and in accordance with the purposes described in this Privacy Policy. Different types of information may be used for different purposes, depending on how you interact with our website.

2.1 Processing Orders and Completing Deliveries
When you place an order, we may use your name, contact details, delivery address, order contents, and payment status to:

Confirm that your order has been submitted successfully;

Verify product and order information;

Arrange order processing, packaging, and dispatch;

Provide necessary delivery information to relevant logistics service providers;

Record order status and address delivery-related issues;

Assist with eligible returns or refunds when appropriate.

Without the necessary order and delivery information, we may be unable to complete the relevant shopping service. For example, an incomplete or invalid delivery address may prevent a logistics provider from delivering your package accurately.

2.2 Processing Payments, Refunds, and Financial Records
We may use order and transaction information to verify payment status, confirm transaction results, process eligible refund requests, and maintain necessary financial and transaction records.

If a transaction appears unusual, you have a question about a duplicate payment, or you need to check a refund, we may verify the order number, transaction date, amount, and payment processing status to investigate the issue.

We will not ask you to send your full card number, card security code, account password, or other unnecessary sensitive payment credentials through ordinary email.

2.3 Responding to Inquiries and Handling Requests
When you contact us by email with questions about products, orders, delivery, refunds, or the handling of your personal information, we may use your contact details, order information, and relevant correspondence to verify the circumstances and respond to your request.

To ensure accurate handling, we may retain necessary communication records to track the progress of an issue, avoid unnecessary repeated verification, and review relevant records if a related dispute arises later.

Our business contact email for these matters is fukunshoes@outlook.com. We will use the information you provide only to the extent necessary to handle the relevant matter.

2.4 Maintaining Website Operations and Information Security
We may use technical logs, device information, and necessary access records to:

Monitor website performance;

Identify and fix technical errors involving pages or checkout procedures;

Detect unusual access, malicious requests, or potential security threats;

Prevent unauthorized access and other unlawful or abusive activities;

Maintain the stability of our website, transaction processes, and related systems.

We aim to avoid using technical information for purposes unrelated to its collection and to restrict access to information according to actual business needs.

2.5 Improving Website Content and User Experience
Where we have an appropriate legal basis, we may use aggregated analysis or other suitable methods to understand how users browse our website, which pages experience technical problems, and which website features may need improvement.

These analyses can help us improve page structure, product information displays, navigation, and the overall shopping process.

For example, if access records indicate that a product page loads slowly, we may use necessary technical data to investigate the cause. Our goal is to improve the website experience, not to collect personal information simply for the sake of collecting it.

2.6 Complying with Legal Obligations and Handling Disputes
Where required or permitted by applicable law, we may use or disclose necessary information to fulfill legal obligations, respond to lawful government or judicial requests, protect legitimate interests, or investigate and address disputes involving fraud, security, transactions, or contractual performance.

We will assess whether the relevant processing has a lawful basis and aim to limit information use to what is necessary for the applicable purpose.

3. Legal Bases for Processing Personal Information
   The processing of personal information must have an appropriate legal basis. Depending on applicable law and the specific processing activity, we may rely on one or more of the following bases:

Performance of a Contract: We may need to use necessary personal information to process orders, complete payments, arrange deliveries, or fulfill other relevant arrangements between you and us.

Compliance with Legal Obligations: We may need to retain or process certain information to comply with applicable tax, accounting, consumer protection, data protection, or other legal requirements.

Legitimate Interests: Where permitted by applicable law, we may rely on legitimate interests to maintain website security, manage necessary business records, prevent fraud, or improve website functionality. We will consider the potential impact of such processing on individual rights and freedoms.

Your Consent: For processing activities that legally require consent, such as certain non-essential cookies or marketing communications, we will obtain the appropriate consent in accordance with applicable law. Where applicable, you may withdraw your consent. Withdrawal will not affect the lawfulness of processing carried out before the withdrawal.

Other Lawful Bases: In certain circumstances, applicable law may permit processing on other lawful grounds. We will determine the appropriate basis according to the specific circumstances.

4. With Whom Do We Share Personal Information?
   To complete shopping services, maintain website operations, and fulfill legal obligations, we may provide certain information to relevant third parties when necessary. We do not share information with unrelated parties simply because it has been collected.

4.1 Logistics and Delivery Service Providers
To deliver products to your designated address, we may provide logistics companies, carriers, or relevant delivery service providers with necessary recipient details, contact information, delivery addresses, and package-related information.

Such information should be provided only to the extent necessary to perform the relevant logistics services and will be subject to applicable law and relevant service arrangements.

4.2 Payment and Transaction Processing Providers
If our website uses third-party services to process payments, we may exchange information necessary to complete transactions with the relevant payment service providers, such as order amounts, order numbers, transaction status, and necessary verification information.

Third-party payment service providers may process information under their own privacy policies, service terms, and applicable laws. We recommend reviewing the privacy information provided by the relevant service provider before using its payment services.

4.3 Website Hosting and Technical Service Providers
We may use website hosting, system maintenance, data storage, security monitoring, technical support, and other necessary infrastructure services. These providers may access limited technical information or business data while performing their responsibilities.

Where appropriate, we will use contracts, access controls, or other reasonable measures to require service providers to process information for agreed purposes and implement suitable confidentiality and security measures.

4.4 Professional Advisers and Legally Authorized Authorities
Where necessary, we may provide relevant information to lawyers, auditors, accountants, or other professional advisers in connection with their services.

If disclosure is required by law, judicial proceedings, or a government authority with lawful powers, we may disclose information to the extent required or permitted by law.

4.5 Business Transactions or Changes
If a merger, restructuring, asset transfer, or other transaction involving our business occurs, personal information may be transferred or disclosed as part of the relevant business records, provided that an appropriate legal basis exists and necessary safeguards are implemented.

4.6 We Do Not Arbitrarily Sell Personal Information
We do not sell personal information as an ordinary commercial commodity. If any activity constitutes a "sale," "sharing," or targeted advertising activity as defined under applicable law, we will fulfill the relevant notice, consent, or opt-out obligations based on our actual business arrangements and applicable legal requirements.

We also do not require third parties to use information obtained from us for unrelated purposes without a lawful basis.

5. Storage and Retention of Personal Information
   We determine retention periods according to processing purposes, information types, legal requirements, and business needs rather than keeping all data indefinitely.

5.1 Where Information Is Stored
Personal information may be stored in servers, website hosting environments, order management systems, email systems, or other related technical service environments that we use.

Because we may use technical or business service providers located in different regions, the location where information is stored or processed may vary according to the configuration of specific services. We will assess these arrangements under applicable law and implement appropriate safeguards where necessary.

5.2 Retention Periods
We may determine retention periods based on the following factors:

The time required to complete orders, payments, and deliveries;

The time required to handle returns, refunds, complaints, or transaction disputes;

Retention periods required by applicable law;

Reasonable periods necessary to maintain website security and investigate unusual activity;

The time required to respond to legal requests or protect legitimate interests.

When information is no longer necessary for its original purpose and no other lawful basis for retention applies, we will delete, destroy, or appropriately anonymize it in accordance with applicable law.

5.3 Backups and Technical Logs
Some information may temporarily remain in system backups, technical logs, or security records. These materials may need to be removed gradually through normal backup updates or system maintenance procedures.

While backup data remains in place, we will seek to restrict access and use as far as reasonably possible and avoid using it for purposes unrelated to its original purpose.

6. How Do We Protect Personal Information?
   Protecting personal information requires reasonable technical measures, management procedures, and ongoing security maintenance. We will implement appropriate safeguards based on the nature of the information, processing risks, and actual technical conditions to protect personal information against unauthorized access, disclosure, alteration, loss, or improper use.

These measures may include:

Access Control: Restricting access to information according to job responsibilities and business needs to prevent unrelated personnel from accessing unnecessary data.

System and Network Security: Using appropriate security technologies and maintenance measures, based on the actual system configuration, to reduce the risks of unauthorized access and other cybersecurity threats.

Data Transmission Protection: Using suitable transmission protection mechanisms where supported by the relevant services to reduce the risk of information being improperly accessed during transmission.

Third-Party Management: Considering the scope of services, information processing practices, and relevant security arrangements when selecting and using necessary service providers.

Security Incident Response: If an incident may affect personal information security, we will take appropriate measures based on its nature, level of risk, and applicable law. Where legally required, we will fulfill notification or reporting obligations.

Please note that no internet transmission, electronic storage method, or technical system can guarantee absolute security. We will make reasonable efforts to reduce risks but cannot promise that information will never be affected by a security incident under any circumstances.

You should also protect your email account, devices, and account information, and avoid submitting sensitive information through untrusted websites or communication channels.

7. International Transfers of Personal Information
   Because fukunshoes provides shopping services through its website, and certain technical, logistics, or transaction services may be provided by service providers in different countries or regions, your personal information may need to be transferred to or processed in different jurisdictions.

Data protection laws may vary between countries and regions. Where required by applicable law, we will take necessary measures before conducting relevant transfers, such as confirming the applicable transfer mechanism, entering into appropriate data protection agreements, or adopting other legally recognized safeguards.

We will assess the necessity of cross-border transfers according to actual business arrangements and seek to limit the information transferred while ensuring that the relevant processing has an appropriate legal basis.

If applicable law requires us to provide further information about cross-border transfers, you may submit a request through the email address published on our website.

8. Your Rights Regarding Personal Information
   Depending on the data protection laws applicable in your country or region, you may have one or more of the following rights. The scope and conditions of these rights may vary.

8.1 Right of Access
You may have the right to know whether we are processing your personal information and, where permitted by applicable law, request access to the relevant information.

8.2 Right to Rectification
If you discover that the personal information we hold is inaccurate or incomplete, you may have the right to request that it be corrected or supplemented.

For example, if you discover an error in your contact details while an order is still being processed, you may contact us promptly to verify whether the relevant information can be updated.

8.3 Right to Erasure
Under the conditions specified by applicable law, you may have the right to request the deletion of your personal information.

However, if the information is still required to fulfill legal obligations, complete pending transactions, maintain necessary financial records, or handle legitimate disputes, we may need to retain it to the extent permitted by law.

8.4 Right to Restrict Processing
In certain circumstances specified by applicable law, you may have the right to request restrictions on the processing of your personal information. During the restriction period, we will determine which processing activities remain permissible under applicable law.

8.5 Right to Object to Processing
If applicable law grants you the right to object to certain processing activities, you may submit an objection when the relevant conditions are met. We will assess the request according to the processing basis, legal requirements, and specific circumstances.

8.6 Right to Data Portability
Where provided by applicable law, you may have the right to receive certain personal information in a structured, commonly used, and machine-readable format, or request that the relevant information be transmitted to another data controller.

8.7 Right to Withdraw Consent
If a particular processing activity relies on your consent, you may have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing carried out before the withdrawal.

8.8 Right to Lodge a Complaint or Seek a Remedy
If you believe that our handling of personal information violates applicable law, you may lodge a complaint with the relevant data protection authority or seek other lawful remedies in accordance with the rules applicable in your region.

8.9 How to Submit a Personal Information Request
If you wish to exercise any of the rights described above, you may email fukunshoes@outlook.com and explain your request and the relevant circumstances.

To prevent personal information from being disclosed to the wrong person, we may need to verify your identity or request sufficient information to confirm the relevant order or records. Please do not send your full card number, card security code, or account password.

We will handle your request within the time limits and according to the requirements established by applicable law. If we cannot fully satisfy a request, we will explain the relevant reasons to the extent permitted by law.

9. Children's and Minors' Privacy
   fukunshoes's website and shopping services are not specifically designed for children. We will not knowingly collect children's personal information that requires special protection under applicable law without an appropriate legal basis or necessary parental or guardian consent.

If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate authorization, please contact us at fukunshoes@outlook.com and explain the circumstances.

After verifying the situation, we will assess whether the information should be deleted, its processing restricted, or other appropriate measures taken in accordance with applicable law.

We recommend that minors use the website under the guidance of a parent or legal guardian and avoid voluntarily submitting unnecessary personal information.

10. Third-Party Websites and External Services
    Our pages may contain links to third-party websites, logistics tracking portals, payment service pages, or other external services to support the website's functionality.

When you click a link and leave the fukunshoes website, the third party may collect, use, or process your information according to its own privacy policy and terms of service. We cannot fully control how third-party websites operate and do not guarantee the privacy practices they independently establish.

We recommend reviewing the privacy information provided by the relevant third party before submitting personal information to its services, so you can understand its collection practices, purposes, and data management methods.

The presence of a third-party service does not mean that we automatically receive all personal information you submit to that service. We will process only information that we can lawfully access, where an appropriate legal basis exists and the processing is necessary.

11. Marketing Communications and User Choices
    If we plan to send non-transactional information by email, the relevant processing will be based on applicable law and our actual communication arrangements.

For marketing communications that legally require consent, we will obtain the appropriate authorization in accordance with applicable law. Where applicable, you may withdraw your consent through the unsubscribe method provided in the email or another available channel.

Please note that choosing not to receive certain non-essential communications may not affect order confirmations, delivery notifications, payment status updates, or other information necessary to fulfill a transaction. These transactional notifications may still need to be sent to complete an order you initiated or handle a related request.

We aim to distinguish necessary transactional information from non-essential marketing communications rather than treating them as the same category.

12. Automated Processing and Data Analysis
    Our website may use automated technologies to process certain technical data, access records, or order status information for website operation, risk identification, statistical analysis, and other necessary functions.

When such technologies are used, we will assess the relevant risks according to the processing purpose and applicable law. If a particular automated processing activity legally requires additional explanations, an opportunity to object, or other protective measures, we will fulfill the relevant obligations.

This Privacy Policy does not claim that our website necessarily uses any specific artificial intelligence system, profiling system, or automated decision-making tool. The technologies actually used will depend on website functionality and the configuration of relevant services.

13. Personal Information Breaches and Security Incidents
    Although we take appropriate measures to protect personal information, technical systems and internet environments still involve risks that cannot be completely eliminated.

If a security incident occurs that may affect personal information, we will take reasonable measures according to its nature, scope, and applicable law. These measures may include investigating the cause, limiting further impact, fixing relevant issues, and notifying affected individuals or competent authorities where legally required.

If you discover suspicious emails, unusual order information, or a potential security issue related to fukunshoes, please provide the relevant details to fukunshoes@outlook.com.

For your protection, do not enter passwords, complete payment card details, or other sensitive information into unfamiliar emails, links, or webpages. Verify the authenticity of any communication that requests unnecessary sensitive information.

14. Updates to This Privacy Policy
    We may update this Privacy Policy from time to time as our website features, service providers, legal requirements, or personal information processing practices change.

When the policy is updated, we will publish the revised version on our website and, based on the nature of the changes and applicable law, take appropriate steps to notify users or obtain renewed consent where necessary.

The updated policy will apply from the effective date stated in the revised version. For material changes that legally require separate consent, publishing a new version alone will not replace the need to follow the required procedures.

We recommend reviewing this page periodically to stay informed about the privacy rules currently applicable to your use of the website.

15. Applicable Law and Dispute Resolution
    This Privacy Policy will be interpreted and implemented in accordance with applicable data protection and privacy laws and regulations. Disputes relating to the processing of personal information will be handled according to applicable law and the circumstances of the case, while respecting the rights users are legally entitled to exercise.

If any provision of this policy conflicts with applicable law, mandatory legal requirements will prevail. The invalidity or unenforceability of one provision will not automatically affect the validity of the remaining provisions.

16. Our Privacy Commitment
    At fukunshoes, a good shopping experience means more than discovering a suitable pair of shoes. It also means understanding how your information is used and knowing what steps you can take when necessary.

We are committed to handling personal information under clear rules, taking reasonable measures to reduce data-related risks, and maintaining an appropriate balance between business needs and personal privacy.

Your personal information is not a decorative object to be placed wherever convenient. Privacy protection should not be a tiny line of text hidden at the bottom of a webpage; it should be part of the entire process of collecting, using, storing, sharing, and deleting information.

fukunshoes — One pair for sandals.

Making the little details of life more meaningful also means making every handling of personal information more transparent, careful, and responsible.